
The Heart of Entrepreneurship
Crafting Your Authentic Recipe for Success
Melissa Bernstein(Author)
Sounds True Inc (Publisher)
Will be published approx. on 15. December 2025
Book
Paperback/Softback
256 pages
978-1-64963-389-7 (ISBN)
Description
Entrepreneurship isn't for the faint of heart. Melissa Bernstein, cofounder of the wildly successful toy company Melissa & Doug and cofounder of the wellness company Lifelines, knows this firsthand. Connecting deeply with your soul and crafting a clear vision is central to launching a successful business. In The Heart of Entrepreneurship, Bernstein offers a guide for the creative and visionary process of bringing a business, product, or service to life.
Bernstein walks readers through the process she uses when launching a new product or venture - a process she has taught to hundreds of students at Duke University and through Sounds True's Inner MBA (R) program. She likens this process to creating a new recipe: cultivating a mindset of curiosity, gathering ingredients, diving deep into your area of intrigue, allowing ideas to simmer, assessing and altering as needed, and serving your perfected recipe to consumers. Each chapter offers insights and practical exercises to help you apply these ideas to your own life and business.
Turning your passion into ideas that serve others requires courage and commitment, and offers a profound sense of fulfillment. Bernstein writes, "You'll come to see that the solutions to both entrepreneurial challenges and life's most important questions are waiting (and have always been waiting) within your very soul."
Bernstein walks readers through the process she uses when launching a new product or venture - a process she has taught to hundreds of students at Duke University and through Sounds True's Inner MBA (R) program. She likens this process to creating a new recipe: cultivating a mindset of curiosity, gathering ingredients, diving deep into your area of intrigue, allowing ideas to simmer, assessing and altering as needed, and serving your perfected recipe to consumers. Each chapter offers insights and practical exercises to help you apply these ideas to your own life and business.
Turning your passion into ideas that serve others requires courage and commitment, and offers a profound sense of fulfillment. Bernstein writes, "You'll come to see that the solutions to both entrepreneurial challenges and life's most important questions are waiting (and have always been waiting) within your very soul."
More details
Language
English
Place of publication
Louisville, CO
United States
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 227 mm
Width: 155 mm
Thickness: 18 mm
Weight
277 gr
ISBN-13
978-1-64963-389-7 (9781649633897)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Melissa Bernstein is an entrepreneur, creative, and mother of six. She's cofounder of Melissa & Doug, a billion-dollar toy company, and Lifelines, a wellness brand offering sensory products to manage stress and enhance well-being. Melissa is the Entrepreneur in Residence for the Inner MBA certification program created by Sounds True, LinkedIn, and Wisdom 2.0; cofounder of Duke University's Melissa & Doug Entrepreneurs program; and author of LifeLines and Practice Makes Purpose.