
The Inversion Factor
How to Thrive in the IoT Economy
MIT Press
Published on 6. October 2017
Book
Hardback
240 pages
978-0-262-03727-3 (ISBN)
No shipping information available
Description
Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.In the past, companies found success with a product-first orientation; they made a thing that did a thing. TheInversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking "How do the products we make meet customer needs?" companies should ask "How can technology help us reimagine and fill a need?" Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission. The authors explain how the introduction of "smart" objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps.The authors chart the evolution of three IoTs-the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.
More details
Series
Language
English
Place of publication
Cambridge, Mass.
United States
Publishing group
MIT Press Ltd
Target group
Interest Age: From 18 years
Product notice
Cloth over boards
Illustrations
1 figure
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 22 mm
ISBN-13
978-0-262-03727-3 (9780262037273)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
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Book
09/2018
MIT Press
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Additional editions

Book
09/2018
MIT Press
€22.00
Shipment within 10-20 days

Linda Bernardi | Sanjay E. Sarma | Kenneth Traub
The Inversion Factor
How to Thrive in the IoT Economy
E-Book
10/2017
MIT Press
€22.49
Available for download
Persons
Author
CEO & FounderStraterra Partners
Director of Digital LearningMassachusetts Institute of Technology
Pamela K. Cohen (widow & executor)