Retail Management
A Strategic Approach
7th Edition
Published on 10. December 1997
Book
Hardback
784 pages
978-0-13-613829-7 (ISBN)
Description
Retaining its coverage, features, and strategic organization with material covering international and ethical issues and retailing in practice; this market leader provides its balance between theory and practice, useful career information, and a comprehensive package of ancillaries.
More details
Edition
7th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 283 mm
Width: 221 mm
Thickness: 30 mm
Weight
1825 gr
ISBN-13
978-0-13-613829-7 (9780136138297)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
08/2000
8th Edition
Pearson
€54.46
Article exhausted; check for reprint
Previous edition
Book
02/1995
6th Edition
Prentice Hall
€54.61
Article exhausted; check for reprint
Content
I. AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT.An Introduction to Retailing.Strategic Planning in Retailing: Owning or Managing a Business.The Contemporary Challenges Facing Retailers.II. SITUATION ANALYSIS.Retail Institutions by Ownership.Retail Institutions by Store-Based Strategy Mix.Nonstore-Based and Nontraditional Retailing.III. TARGETING CUSTOMERS AND GATHERING INFORMATION.Identifying and Understanding Consumers.Information Gathering and Processing in Retailing.IV. CHOOSING A STORE LOCATION.Trading-Area Analysis.Site Selection.V. MANAGING A RETAIL BUSINESS.Retail Organization and Human Resource Management.Operations Management: Financial Dimensions.Operations Management: Operational Dimensions.VI. MERCHANDISE MANAGEMENT AND PRICING.Buying and Handling Merchandise.Financial Merchandise Management.Pricing in Retailing.VII. COMMUNICATING WITH THE CUSTOMER.Establishing and Maintaining a Retail Image.Promotional Strategy.VIII. PLANNING FOR THE FUTURE.Planning by a Service Retailer.Integrating and Controlling the Retail Strategy.Appendix A.Careers in Retailing.Appendix B.About the CD-ROM that Accompanies Retail Management.Glossary.Name Index.Subject Index.