Retail Management
A Strategic Approach: United States Edition
11th Edition
Published on 1. September 2009
Book
Hardback
688 pages
978-0-13-608758-8 (ISBN)
Description
For undergraduate and graduate retail management courses
The text that helps students thrive in today's retailing industry.
Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.
The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.
The text that helps students thrive in today's retailing industry.
Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.
The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.
More details
Edition
11th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 276 mm
Width: 216 mm
Weight
1610 gr
ISBN-13
978-0-13-608758-8 (9780136087588)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
08/2012
12th Edition
Pearson
€180.73
Article exhausted; check for reprint
Previous edition
Book
04/2006
10th Edition
Pearson
€108.93
Article exhausted; check for reprint
Content
Preface
Acknowledgments
PART ONE: AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT
1. An Introduction to Retailing
2. Building and Sustaining Relationships in Retailing
3. Strategic Planning in Retailing
PART TWO: SITUATION ANALYSIS
4. Retail Institutions by Ownership
5. Retail Institutions by Store-Based Strategy Mix
6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
PART THREE: TARGETING CUSTOMERS AND GATHERING INFORMATION
7. Identifying and Understanding Consumers
8. Information Gathering and Processing in Retailing
PART FOUR: CHOOSING A STORE LOCATION
9. Trading-Area Analysis
10. Site Selection
PART FIVE: MANAGING A RETAIL BUSINESS
11. Retail Organization and Human Resource Management
12. Operations Management: Financial Dimensions
13. Operations Management: Operational Dimensions
PART SIX: MERCHANDISE MANAGEMENT AND PRICING
14. Developing Merchandise Plans
15. Implementing Merchandise Plans
16. Financial Merchandise Management
17. Pricing in Retailing
PART SEVEN: COMMUNICATING WITH THE CUSTOMER
18. Establishing and Maintaining a Retail Image
19. Promotional Strategy
PART EIGHT: PUTTING IT ALL TOGETHER
20. Integrating and Controlling the Retail Strategy
APPENDIXES
A Careers in Retailing
B About the Web Site That Accompanies Retail Management (www.prenhall.com/bermanevans)
C Glossary
NAME INDEX
SUBJECT INDEX
Acknowledgments
PART ONE: AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT
1. An Introduction to Retailing
2. Building and Sustaining Relationships in Retailing
3. Strategic Planning in Retailing
PART TWO: SITUATION ANALYSIS
4. Retail Institutions by Ownership
5. Retail Institutions by Store-Based Strategy Mix
6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
PART THREE: TARGETING CUSTOMERS AND GATHERING INFORMATION
7. Identifying and Understanding Consumers
8. Information Gathering and Processing in Retailing
PART FOUR: CHOOSING A STORE LOCATION
9. Trading-Area Analysis
10. Site Selection
PART FIVE: MANAGING A RETAIL BUSINESS
11. Retail Organization and Human Resource Management
12. Operations Management: Financial Dimensions
13. Operations Management: Operational Dimensions
PART SIX: MERCHANDISE MANAGEMENT AND PRICING
14. Developing Merchandise Plans
15. Implementing Merchandise Plans
16. Financial Merchandise Management
17. Pricing in Retailing
PART SEVEN: COMMUNICATING WITH THE CUSTOMER
18. Establishing and Maintaining a Retail Image
19. Promotional Strategy
PART EIGHT: PUTTING IT ALL TOGETHER
20. Integrating and Controlling the Retail Strategy
APPENDIXES
A Careers in Retailing
B About the Web Site That Accompanies Retail Management (www.prenhall.com/bermanevans)
C Glossary
NAME INDEX
SUBJECT INDEX