Retail Management
A Strategic Approach
13th Edition
Published on 13. June 2017
Book
Hardback
592 pages
978-0-13-379684-1 (ISBN)
Description
For courses in Retail Management.
A contemporary text that helps readers thrive in today's retailing industry
Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today's retailing industry.
A contemporary text that helps readers thrive in today's retailing industry
Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today's retailing industry.
More details
Other editions
Previous edition
Book
08/2012
12th Edition
Pearson
€180.73
Article exhausted; check for reprint
Content
Brief Contents
An Introduction to Retailing
Building and Sustaining Relationships in Retailing
Strategic Planning in Retailing
Retail Institutions by Ownership
Retail Institutions by Store-Based Strategy Mix
Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
Identifying and Understanding Consumers
Information Gathering and Processing in Retailing
Trading-Area Analysis
Site Selection
Retail Organization and Human Resource Management
Operations Management: Financial Dimensions
Operations Management: Operational Dimensions
Developing Merchandise Plans
Implementing Merchandise Plans
Financial Merchandise Management
Pricing in Retailing
Establishing and Maintaining a Retail Image
Promotional Strategy
Integrating and Controlling the Retail Strategy
Appendix: Careers in Retailing
An Introduction to Retailing
Building and Sustaining Relationships in Retailing
Strategic Planning in Retailing
Retail Institutions by Ownership
Retail Institutions by Store-Based Strategy Mix
Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
Identifying and Understanding Consumers
Information Gathering and Processing in Retailing
Trading-Area Analysis
Site Selection
Retail Organization and Human Resource Management
Operations Management: Financial Dimensions
Operations Management: Operational Dimensions
Developing Merchandise Plans
Implementing Merchandise Plans
Financial Merchandise Management
Pricing in Retailing
Establishing and Maintaining a Retail Image
Promotional Strategy
Integrating and Controlling the Retail Strategy
Appendix: Careers in Retailing