Retail Management
A Strategic Approach
6th Edition
Published on 31. January 1995
Book
Paperback/Softback
704 pages
978-0-13-181009-9 (ISBN)
Description
Featuring cases and boxed extracts about real institutions, this text presents strategic orientation reinforced by flowcharts and and graphics, and coverage of every aspect of running a retail operation, including international retailing. An instructor's manual is available (0-02-308662-9).
More details
Edition
6th edition
Language
English
Place of publication
Upper Saddle River
United States
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 270 mm
Width: 205 mm
Weight
1592 gr
ISBN-13
978-0-13-181009-9 (9780131810099)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
08/2000
8th Edition
Pearson
€54.46
Article exhausted; check for reprint
Previous edition
Book
01/1992
5th Edition
Macmillan USA
€50.89
Article exhausted; check for reprint
Content
Situation analysis; targeting customers and gathering information; choosing a store location; managing a retail business; merchandise management and pricing; communicating with the customer.