Retail Management
9th Edition
Published on 28. July 2004
Book
Paperback/Softback
978-0-13-107069-1 (ISBN)
Description
For courses in Retailing and Retail Management.
Berman and Evans' strategic approach and emphasis on decision-making have made this text a best seller edition after edition. Key retail management concepts are reinforced with up-to-the-minute real-world examples, helping bridge the gap between theory and practice. It also includes useful career information, a comprehensive ancillary package, and a cutting-edge Web site managed by the authors.
Berman and Evans' strategic approach and emphasis on decision-making have made this text a best seller edition after edition. Key retail management concepts are reinforced with up-to-the-minute real-world examples, helping bridge the gap between theory and practice. It also includes useful career information, a comprehensive ancillary package, and a cutting-edge Web site managed by the authors.
More details
Edition
9th edition
Language
English
Place of publication
Upper Saddle River
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
ISBN-13
978-0-13-107069-1 (9780131070691)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
08/2000
8th Edition
Pearson
€54.46
Article exhausted; check for reprint
Content
I. AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT.
1. An Introduction to Retailing.
2. Building and Sustaining Relationships in Retailing.
3. Strategic Planning in Retailing.
II. SITUATION ANALYSIS.
4. Retail Institutions By Ownership.
5. Retail Institutions By Store Based Strategy Mix.
6. Web, Nonstore-Based and Other Forms of Nontraditional Retailing.
III. TARGETING CUSTOMERS AND GATHERING INFORMATION.
7. Identifying and Understanding Consumers.
8. Information Gathering and Processing in Retailing.
IV. CHOOSING A STORE LOCATION.
9. Trading-Area Analysis.
10. Site Selection.
V. MANAGING A RETAIL BUSINESS.
11. Retail Organization and Human Resource Management.
12. Operations Management: Financial Dimensions.
13. Operations Management: Operational Dimensions.
VI. MERCHANDISE MANAGEMENT AND PRICING.
14. Developing Merchandise Plans.
15. Implementing Merchandise Plans.
16. Financial Merchandise Management.
17. Pricing in Retailing.
VII. COMMUNICATING WITH THE CUSTOMER.
18. Establishing and Maintaining a Retail Image.
19. Promotional Strategy.
VIII. PUTTING IT ALL TOGETHER.
20. Integrating and Controlling the Retail Strategy.
Appendix A: Careers in Retailing.
Appendix B: About the Website that Accompanies Retail Management.
Glossary.
1. An Introduction to Retailing.
2. Building and Sustaining Relationships in Retailing.
3. Strategic Planning in Retailing.
II. SITUATION ANALYSIS.
4. Retail Institutions By Ownership.
5. Retail Institutions By Store Based Strategy Mix.
6. Web, Nonstore-Based and Other Forms of Nontraditional Retailing.
III. TARGETING CUSTOMERS AND GATHERING INFORMATION.
7. Identifying and Understanding Consumers.
8. Information Gathering and Processing in Retailing.
IV. CHOOSING A STORE LOCATION.
9. Trading-Area Analysis.
10. Site Selection.
V. MANAGING A RETAIL BUSINESS.
11. Retail Organization and Human Resource Management.
12. Operations Management: Financial Dimensions.
13. Operations Management: Operational Dimensions.
VI. MERCHANDISE MANAGEMENT AND PRICING.
14. Developing Merchandise Plans.
15. Implementing Merchandise Plans.
16. Financial Merchandise Management.
17. Pricing in Retailing.
VII. COMMUNICATING WITH THE CUSTOMER.
18. Establishing and Maintaining a Retail Image.
19. Promotional Strategy.
VIII. PUTTING IT ALL TOGETHER.
20. Integrating and Controlling the Retail Strategy.
Appendix A: Careers in Retailing.
Appendix B: About the Website that Accompanies Retail Management.
Glossary.