Marketing Channels

AN OVERVIEW OF MARKETING CHANNELS. Marketing Channels: An Introduction. The Channel Environment. MAJOR CHANNEL MEMBERS. Retail Channel Members. Wholesale Channel Members. CHANNEL MANAGEMENT AND THE MARKETING MIX. Relationship Marketing and Customer Service. Physical Distribution Strategy in Channels. Market Research and Information Systems in Channels. Product Management Strategy in Channels. Pricing Strategy in Channels. Promotion Strategy in Channels. CHANNEL PLANNING, COORDINATION, AND ORGANIZATION. Channel Design and Selection. Administrative Structures in Marketing Channels. Channel Power: Conflict and Cooperation. Channels for Services and International Marketing. CHANNEL ASSESSMENT AND CONTROL. Evaluation of Channels. Appendices. Indexes.