Marketing
6th Edition
Book
Paperback/Softback
747 pages
978-0-07-116830-4 (ISBN)
More details
Series
Edition
6th edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
colour illustrations, facsimiles, (chiefly colour), colour portraits
ISBN-13
978-0-07-116830-4 (9780071168304)
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Schweitzer Classification