Successful Advertising for Small Businesses
Published on 4. September 1996
Book
Hardback
214 pages
978-0-471-14084-9 (ISBN)
Description
A step-by-step guide to planning, writing, designing, and producing advertising for both print and the electronic media, this book contains dozens of real-life examples of successful adverts along with detailed explanations of why they work. It describes how to: target their markets and select the right publications in which to advertise; write strong headlines, compelling captions and effective ad copy; design, size, lay out and handle the production of ad; and how to create ads for radio, TV and classified advertising.
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Illustrations
Ill.
Dimensions
Height: 242 mm
Width: 161 mm
Weight
510 gr
ISBN-13
978-0-471-14084-9 (9780471140849)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
How to Plan, Write, and Design Retail and Small-Business Advertising; Why Advertise?; Who Needs It?; How to Plan for an Increase in Sales and Profit; Examples of Advertising Budget Planning; How to Get Ads to Produce Good Results; How Do You Begin to Write Effective Advertising?; How to Write Effective Advertising Copy; If it Doesn't Sell, It Isn't Creative; How Big Should Your Ads Be?; Down-to-Earth, Practical Tips on How to Design Your Ads; Typography; Production; Advertising Media Strategy; What About Using All the Other Media?; Important Review of the Basics; Epilogue; Index.