Seeing is Believing

Introduction: Image and Imagination Image Imagination The Visual and the Psyche Images and Visual Recall The Function of Art Images and Intertextuality An Experiment Chapter 1: Seeing is Believing Seeing Believing The Social Aspects of the Visual The Visual and Personal Identity Box: The Seashell Tattoos Social Identity and the Image Seeing Isn't Believing Dreams Cognition and Visual Images Hemispheres of the Brain Aesthetics A Primer on Communication Theory Aristotle on Imitation Box: Theories of Morality Ethics and the Image Box: Checklist on Ethics and the Media Visual Persuasion Jean Beaudrillard on Advertising and Persuasion Conclusions Applications Chapter 2: How We See Learning to See Signs, Symbols and Semiotics What Signs Are What Signs Can Do Facial Expressions as Signs Box: Computer Assisted Smiling Codes Clotaire Rapaille on Culture Codes Metaphors and Metonymies Box: What Is "Frenchness?" Condensation and Displacement The Image Stuart Hall and Representation The Power of Images: 9/11 Optical and Haptical Ways of Seeing Conclusions Applications Chapter 3: Elements of Visual Communication Basic Elements Box: Visualizing the Sacred Proportion Color Box: Checklist for Analyzing Print Advertisements Philosophical Speculations on Color The Enigma of Color Attributes of Color Conclusions Applications Chapter 4: Typography and Graphic Design: Tools of Visual Communication Typography Typefaces Basic Classifications Box: A Brief Glossary on Type Maximizing the Impact of Type Box: Checklist of Typography General Principles of Design Design Examples Two Versions of a Page The Talmud Design and Control Supergraphics Conclusions Applications Chapter 5: Photograph: The Captured Moment The Photograph Digital Photography Box: Digital Photography and Oil Painting Genres in Photography The Image-Freezing Machine vs. the Death of Photography The Power of Landscapes Photojournalism Photodocumentaries Commercial Photography The Problem of Objectivity Variables in Photography Evidence and Glamorization The Pose: Figure and Ground Technical Aspects of the Photograph Advertising Photography and Oil Painting The Image and Capitalism The Photograph and Narcissism Conclusions Applications Chapter 6: Film: The Moving Image Motion Pictures Film in Society and Society in Film Conventions in Film Editing Shots and Shot Relationships Montage Color in Film Sound Special Visual Effects Postmodernism's Impact on Film The Power of the Film Image The Nature of Drama Conclusions Box: Analyzing Films, Television Programs, and Other Narrative Texts Applications Chapter 7: Television: The Ever-Changing Mosaic The Television Image The Television Screen Television Versus Movie Screens Box: New Television Screens and the Agony of Choice Talking Heads Television Genres The Commercial Analyzing the Commercial Box: Checklist for Analyzing Television Commercials Television News Televised Hearings Music Videos Video Artists Zapping or Channel Surfing TiVo and Video Recording Devices Conclusions Applications Chapter 8: Comics, Cartoons, and Animation: The Development of An Art Form The Comic Strip Reading the Comics The Power of the Comic Strip Box: Japanese Comics The Comic Strip as a Teaching Tool Graphic Novels The Cartoon Visual Humor in Cartoons Animated Cartoons The Impact of Comics and Cartoons Box: Cartoons are Powerful Conclusions Applications Chapter 9: Computers and Graphics: Wonders from the Image-Maker Computers and Graphics The Nature of the Computer Computer Graphics Software Special Effects Infographics Video Games E-mail, Social Media, and the Internet Box: Emoticons Demographics of Internet Use Computer Animation Box: The Power of Computer-Generated Images Conclusions Applications