
Seeing Is Believing
Arthur Berger(Author)
McGraw Hill Higher Education (Publisher)
4th Edition
Published on 16. May 2011
Book
Paperback/Softback
288 pages
978-0-07-108608-0 (ISBN)
Description
Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.
More details
Edition
4th edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 235 mm
Width: 188 mm
Thickness: 11 mm
Weight
1 gr
ISBN-13
978-0-07-108608-0 (9780071086080)
Schweitzer Classification
Content
Introduction: Image and ImaginationChapter 2: How We SeeChapter 3: Elements of Visual CommunicationChapter 4: Typography and Graphic Design: Tools of Visual CommunicationChapter 5: Photograph: The Captured MomentChapter 6: Film: The Moving ImageChapter 7: Television: The Ever-Changing MosaicChapter 8: Comics, Cartoons, and Animation: The Development of An Art FormChapter 9: Computers and Graphics: Wonders from the Image-MakerGlossary
Selected Annotated Bibiliography
References
Illustration Credits
Names Index
Subjects Index
Selected Annotated Bibiliography
References
Illustration Credits
Names Index
Subjects Index