
Contemporary Development in Business and Management
Beiersdorf
Alexander Berger(Author)
Grin Verlag
2nd Edition
Published on 20. June 2011
Book
Paperback/Softback
76 pages
978-3-640-94010-3 (ISBN)
Description
Research Paper (undergraduate) from the year 2010 in the subject Leadership and Human Resources - Miscellaneous, grade: 73%, University of Sunderland, language: English, abstract: Nowadays the interface of the external and internal environments is of great importance. Companies can influence their internal environment, but they generally have less influence on the external environment. Furthermore, the demographic change is challenging most companies. On the one hand they have to adjust to the changing customers' needs and on the other hand they have to deal with the decline of the workforce on the labour market. As an leading international branded consumer goods company Beiersdorf is influenced by external and internal factors in many ways.
This report is divided into two parts. The first part will evaluate the internal and external environment of Beiersdorf. On the basis of the Beiersdorf¿s history development the internal environment will be analysed. Furthermore the external environment will be presented within the scope of the PEST analysis and Porter¿s five forces. The second part will show how demographic factors influence Beiersdorf¿s policies and how the company has responded in the past. At the end areas of improvement regarding demographic factors will be proposed.
More details
Edition
2. Auflage
Language
English
Place of publication
Germany
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 210 mm
Width: 148 mm
Thickness: 4 mm
Weight
73 gr
ISBN-13
978-3-640-94010-3 (9783640940103)
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E-Book
06/2011
1st Edition
GRIN Verlag
€16.99
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