
Amazon
How the World's Most Relentless Retailer will Continue to Revolutionize Commerce
Kogan Page Ltd (Publisher)
2nd Edition
Published on 3. November 2021
Book
Paperback/Softback
328 pages
978-1-3986-0142-0 (ISBN)
Description
Amazon - one of the world's most valuable companies - is worth more than
Walmart, Netflix, Target, Nike and Costco combined.
What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector?
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive.
Amazon
offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop.
This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages,
Amazon
is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.
Reviews / Votes
"Berg and Knights deliver surgical insights on Amazon's progress and impact during the global pandemic while curating an updated end-to-end landscape view of the industries affected by the Amazon. The second edition of Amazon is the go-to primer for those wanting to learn about Amazon."More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 17 mm
Weight
491 gr
ISBN-13
978-1-3986-0142-0 (9781398601420)
Schweitzer Classification
Other editions
Additional editions

Natalie Berg | Miya Knights
Amazon
How the World's Most Relentless Retailer will Continue to Revolutionize Commerce
E-Book
11/2021
2nd Edition
Kogan Page Ltd
€36.99
Available for download

Natalie Berg | Miya Knights
Amazon
How the World's Most Relentless Retailer will Continue to Revolutionize Commerce
Book
11/2021
2nd Edition
Kogan Page Ltd
€118.30
Shipment within 10-20 days
Previous edition

Natalie Berg | Miya Knights
Amazon
How the World's Most Relentless Retailer will Continue to Revolutionize Commerce
Book
01/2019
1st Edition
Kogan Page Ltd
€44.75
Article exhausted; check for reprint
Persons
Author
Natalie Berg has spent many years helping retailers compete, or partner with, retail giants like Walmart and Amazon. Based in London, UK, she is former Global Research Director at Planet Retail and now runs her own consultancy, NBK Retail, specializing in retail strategy, changing shopping habits and future trends.
As one of the Top 30 global retail influencers, Berg has produced research on a number of industry topics including: convergence of physical and digital retail, click & collect, customer loyalty, discount retailing, store of the future and frictionless commerce. She is a regular TV and radio guest and her views on retail have been published in the FT, Guardian, BBC, The Times, Retail Week, among others. Natalie holds a Bachelor of Science in International Business from the University of Connecticut and also studied at Ecole Supérieure de Commerce in Grenoble, France.
ISNI: 0000 0003 5720 0508
ISNI: 0000 0003 5720 0508
Miya Knights is Global Content Strategist at poq Commerce, with 25 years' experience as an analyst, journalist and editor specializing in retail enterprise technology use. Based in Sussex, she is the owner and publisher of Retail Technology magazine and has appeared on the BBC, Channel 4 and Euronews and commented in The Telegraph, The Times and The Financial Times among others, as well as regularly speaking at or moderating industry events. She is consistently ranked as one of the top retail industry influencers and was recognized as the 2021 Arts & Media Senior Leader by the Black British Business Awards.
Prior to joining Eagle Eye Solutions as Head of Industry Insight, she was Global Technology Research Director at Planet Retail, and a Senior Research Analyst with IDC Retail Insights. She has a Master's Degree in English Literature and Language from the University of Oxford.
Content
- Section - 01: It's an Amazon world;
- Section - 02: Why Amazon is not your average retailer - Introduction to retail strategy;
- Section - 03: Pandemic pivots - How COVID upended the retail industry;
- Section - 04: Amazon's pandemic power grab;
- Section - 05: The Prime ecosystem - Redefining loyalty for today's modern shopper;
- Section - 06: Retail apocalypse or rebirth?;
- Section - 07: End of pure-play e-commerce - Amazon's transition to bricks and mortar retailing;
- Section - 08: Amazon's grocery ambitions - Create a platform to sell you everything else;
- Section - 09: Supermarkets - A brave new era;
- Section - 10: A private label juggernaut - Here comes the squeeze;
- Section - 11: Technology and frictionless retail;
- Section - 12: AI and voice - The new retail frontier;
- Section - 13: Store of the future - How digital automation will enrich the customer experience;
- Section - 14: Redefining the store - Shifting from transactional to experiential;
- Section - 15: Retail fulfilment - Winning the customer over the final mile;
- Section - 16: The last-mile infrastructure;
- Section - 17: Conclusion - Peak Amazon?