Marketing
Published on 1. December 1988
Book
Paperback/Softback
278 pages
978-0-07-100400-8 (ISBN)
More details
Edition
New edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
New edition
Dimensions
Height: 240 mm
Weight
1360 gr
ISBN-13
978-0-07-100400-8 (9780071004008)
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Schweitzer Classification