Marketing
Published on 1. January 1988
Book
Hardback
763 pages
978-0-07-004721-1 (ISBN)
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
illustrations, bibliography, index
Dimensions
Height: 260 mm
Width: 208 mm
ISBN-13
978-0-07-004721-1 (9780070047211)
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Schweitzer Classification