Managing the Business Environment
Published on 29. August 1997
Book
Paperback/Softback
304 pages
978-1-86152-176-7 (ISBN)
Description
Developing an understanding of the business environment in which organizations operate, this volume explains how firms actually manage within that environment. It adopts a systematic and focused approach, concentrating on the theme of "adding value" in the international context, whilst considering the disparate elements of the business environment (political, economic, social and technological). It is intended as an introductory textbook for students on undergraduate business and DMS/MBA programmes, and comes with a Lecturers' Resource Manual including cases, further handouts, general guidance and OHP masters.
Developing an understanding of the business environment in which organizations operate, this volume explains how firms actually manage within that environment. It adopts a systematic and focused approach, concentrating on the theme of "adding value" in the international context, whilst considering the disparate elements of the business environment (political, economic, social and technological). It is intended as an introductory textbook for students on undergraduate business and DMS/MBA programmes, and comes with a Lecturers' Resource Manual including cases, further handouts, general guidance and OHP masters.
Developing an understanding of the business environment in which organizations operate, this volume explains how firms actually manage within that environment. It adopts a systematic and focused approach, concentrating on the theme of "adding value" in the international context, whilst considering the disparate elements of the business environment (political, economic, social and technological). It is intended as an introductory textbook for students on undergraduate business and DMS/MBA programmes, and comes with a Lecturers' Resource Manual including cases, further handouts, general guidance and OHP masters.
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Illustrations
illustrations
Dimensions
Height: 250 mm
ISBN-13
978-1-86152-176-7 (9781861521767)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
L. Bennett
Managing the Business Environment
Book
12/1996
Cengage Learning EMEA
€21.03
Article exhausted; check for reprint
Content
Adding value in the business environment. The political environment: governments and the value-adding process. The political environment: national and international changes and trading blocks and how they impact upon the value-adding process. The economic environment and adding value. The technological environment and adding value. Competition and adding value. Strategies for adding value.