Ecopreneuring
Complete Guide to Small Business Opportunities from the Environmental Revolution
Published on 17. April 1991
Book
Hardback
308 pages
978-0-471-53951-3 (ISBN)
Description
This sourcebook has been designed for entrepreneurs interested in small business opportunities created by the environmental revolution. It aims to enable them to seize the opportunities that have sprung up through increased ecological awareness - business opportunities in recycling, safe foods and food packaging, Green products (personal and baby care products), Green travel services, environmental publishing and more. Practical information on market size, growth potential, capital requirements, overhead and special equipment, insurance, government regulations, competition, marketing and public relations is provided and several case studies of successful projects are included.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Dimensions
Height: 62 mm
Width: 42 mm
Weight
624 gr
ISBN-13
978-0-471-53951-3 (9780471539513)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Partial table of contents: A CRASH COURSE IN ECOPRENEURING. On Becoming an Ecopreneur: Skills of the Trade. Bankrolling an Ecobusiness: How to Find Capital for Startup and Growth. Cultivating Customers: How to Market Green Products and Services. TAKING CARE OF THE PLANET. Paper Recycling: Making a Living from Yesterday' News. Plastics Recycling: Turning Containers Into Profits. Glass Recycling: Grinding Glass Into Greenbacks. Aluminum Recycling: Squeezing Cash from Cans. Fuel for the Planet: Generating Profits from Energy Conservation. The Water Works: Green Dollars from Brown Rivers. CATERING TO THE GREEN LIFESTYLE. Green Products: Meeting the Demand for Environment-Friendly Goods. Green Grocer: Satisfying the Hunger for Safe Foods. Greenbacks: Helping People Put Their Money Where It Will Do Some Good. THE ECOPRENEUR'S RESOURCE GUIDE. About the Bennett Information Group. Index.