AS Communication and Culture
The Essential Introduction
3rd Edition
Published on 27. September 2018
Book
Hardback
340 pages
978-1-138-35852-2 (ISBN)
Description
AS Communication and Culture: The Essential Introduction is fully revised for the current GCE Communication and Culture Advanced Subsidiary specification with full colour throughout, over 120 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA AS Communication and Culture exam. The book is supplemented with a website featuring additional activities and resources, quizzes and tests.
Areas covered include:
an introduction to communication and culture
cultural and communication codes
semiotics, communication process and models
the individual and contemporary culture
cultural contexts and practices
how to do the coursework
how to do the exam
examples from advertising, fashion, music, magazines, body language, film and more.
AS Communication and Culture: The Essential Introduction clearly guides students through the course and gives them the tips they need to become proficient in understanding and deconstructing communication texts and everyday culture.
Areas covered include:
an introduction to communication and culture
cultural and communication codes
semiotics, communication process and models
the individual and contemporary culture
cultural contexts and practices
how to do the coursework
how to do the exam
examples from advertising, fashion, music, magazines, body language, film and more.
AS Communication and Culture: The Essential Introduction clearly guides students through the course and gives them the tips they need to become proficient in understanding and deconstructing communication texts and everyday culture.
Reviews / Votes
'The use of direct address, rhetorical questions and a chatty conversational tone, with lots of concrete, everyday examples will involve students in a way that more conventional Communication studies textbooks do not ... Your students will enjoy this more up-to-date approach.' - www.communicationandculture.co.uk 'The use of direct address, rhetorical questions and a chatty conversational tone, with lots of concrete, everyday examples will involve students in a way that more conventional Communication studies textbooks do not... Your students will enjoy this more up-to-date approach.' - www.communicationandculture.co.ukMore details
Series
Edition
3rd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
7 s/w Abbildungen, 29 farbige Abbildungen, 20 s/w Zeichnungen, 20 s/w Tabellen
20 Tables, black and white; 20 Line drawings, black and white; 29 Illustrations, color; 7 Illustrations, black and white
Dimensions
Height: 246 mm
Width: 174 mm
Weight
810 gr
ISBN-13
978-1-138-35852-2 (9781138358522)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
06/2008
3rd Edition
Routledge
€55.89
Shipment within 15-20 days
Previous edition
Book
11/2004
2nd Edition
Routledge
€100.47
Article exhausted; check for reprint
Persons
Peter Bennett is Chief Examiner for GCE Communication and Culture, Senior Lecturer in the School of Education at the University of Wolverhampton, co-editor of Communication Studies: The Essential Resource (2003) and co-author of Framework Media: Channels (2003) and A2 Media Studies: The Essential Introduction (2005)
Jerry Slater is Principal Examiner for GCE Communication & Culture, teacher at Colchester Sixth Form College and co-author of A2 Media Studies: The Essential Introduction (2005)
Jerry Slater is Principal Examiner for GCE Communication & Culture, teacher at Colchester Sixth Form College and co-author of A2 Media Studies: The Essential Introduction (2005)
Content
Section A: Introducing Communication and Culure. Section B: Codes. Section C: Identity and the Self. Section D: Toolkits; The Process and Semiotic Approaches. Section E: Practical Analysis and Case Studies. Section F: The Individual and Contemoporary Culture. Section G: Cultural Context and Practices. Section H: Doing the Coursework. Section I: Passing Exams. Glossary