The Marketer's Guide to E-commerce
Everything You Need to Know to Successfully Sell, Promote and Market Your Business, Productor Service Online
Book
Hardback
320 pages
978-0-658-00993-8 (ISBN)
Description
This guide explains e-commerce - conducting business on the Internet - and details marketing strategies for turning corporate or entrepreneurial websites into a commercial success. Readers gain an insight into analyzing an Internet marketplace, developing a creative Internet approach that attracts and retains customers, and constructing and testing an e-commerce business model.
More details
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
30 illustrations
Dimensions
Height: 229 mm
Width: 152 mm
ISBN-13
978-0-658-00993-8 (9780658009938)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Arthur H. Bell is Director of Management Communication at the Graduate School of Business, University of San Francisco, where he teaches e-business courses at the MBA and Executive MBA levels. He holds his Ph.D. from Harvard University and is the author of 40 books on a wide variety of management and business communication topics. He consults on e-business marketing and customer service for many Fortune 500 companies, including Charles Schwab & Co., Sun Microsystems, PaineWebber, Citicorp, Global Technologies, Cost Plus World Market, and American Stores.