Cases on Entrepreneurship and Artificial Intelligence
Published on 12. May 2026
Book
Hardback
256 pages
978-1-0353-4783-4 (ISBN)
Description
This timely book presents case studies chosen to showcase the transformative potential of AI in entrepreneurship. It explores key opportunities and challenges introduced by this emerging technology, alongside essential ethical and governance considerations. Providing ready-to-use teaching tools and discussion questions, the cases highlight how AI can be used responsibly to enhance entrepreneurial practices, processes and business models.
Key Features:
Draws on case studies from four continents, establishing diverse cultural and market insights
Critically examines the moral dilemmas, regulatory considerations and ethical uses of AI in business
Demonstrates how AI can be used to effectively manage employees and organisations, including positions, duties and structural frameworks
Highlights the role of AI in reducing entry barriers, enhancing productivity, accelerating decision-making and fostering innovation
Cases on Entrepreneurship and Artificial Intelligence is an essential read for scholars and students of business, innovation and technology. Entrepreneurs will similarly benefit from its insights into how AI can enhance business and facilitate competitive advantage.
Key Features:
Draws on case studies from four continents, establishing diverse cultural and market insights
Critically examines the moral dilemmas, regulatory considerations and ethical uses of AI in business
Demonstrates how AI can be used to effectively manage employees and organisations, including positions, duties and structural frameworks
Highlights the role of AI in reducing entry barriers, enhancing productivity, accelerating decision-making and fostering innovation
Cases on Entrepreneurship and Artificial Intelligence is an essential read for scholars and students of business, innovation and technology. Entrepreneurs will similarly benefit from its insights into how AI can enhance business and facilitate competitive advantage.
Reviews / Votes
'Cases on Entrepreneurship and Artificial Intelligence is a powerful, practice-rich, timely, and much-needed guide. Its vivid, global cases demystify AI for entrepreneurs and educators, showing how it reshapes opportunity, risk, and ethics in venture creation, and will spark critical, imaginative classroom conversations for years to come.' -- Trudie Murray, Munster Technological University, Ireland 'This timely volume illustrates the distinctive dilemmas of AI in entrepreneurship across diverse country and industry contexts, which will undoubtedly resonate with the business learners and leaders of today. With its theory-based teaching notes, the book serves as an invaluable resource for instructors integrating contemporary management challenges into their teaching.' -- S. Nazli Wasti, Middle East Technical University, TurkeyMore details
Series
Language
English
Place of publication
Cheltenham
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 216 mm
Width: 138 mm
ISBN-13
978-1-0353-4783-4 (9781035347834)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Edited by Robin Bell, Ph.D., Professor of Entrepreneurship and Scott Andrews, Ph.D., Head of Worcester Business School, Worcester Business School, University of Worcester, UK
Content
Contents
Foreword xvii
Introduction 1
1 Entrepreneurship and artificial intelligence 2
Robin Bell and Scott Andrews
PART I APPLICATION AND IMPLICATIONS OF
ARTIFICIAL INTELLIGENCE IN ENTREPRENEURSHIP
2 Keyboard Co.: AI enabling expressive digital
communications 10
Robin Bell
3 Alibaba.com: running ahead and leaving the rest behind 24
Joachim Timlon
4 LC Waikiki's AI-powered personalization journey:
balancing open innovation 31
Kutay Guenestepe and Deniz Tuncalp
5 Arthur Technologies: AI-driven virtual reality
collaboration in Brazil 50
Evaristo Doria and Christoph Fleischmann
6 ND Construction Limited: the impact of artificial
intelligence on project management and the project
management lifecycle in Nigeria 68
Vessela Warren, Eseoghene Barbara Fakoya-
Smith and Robin Bell
PART II BARRIERS, CHALLENGES, AND
OPPORTUNITIES OF IMPLEMENTING
ARTIFICIAL INTELLIGENCE WITHIN
ENTREPRENEURSHIP
7 NextTel: generative artificial intelligence driven
digital transformation in requirements engineering 90
Thorsten Schrameyer
8 Miele & Cie. KG: leveraging generative artificial
intelligence in research and development for
innovative product development 112
Elisabeth Grashoff
9 dormakaba: integrating artificial intelligence into
access control systems for enhanced security and
efficiency 137
Luca Moheb, Andreas Robbert, Robin Bell and
Scott Andrews
10 Transformative potential of artificial intelligence in
fostering inclusive entrepreneurship in sub-Saharan
Africa 154
Lemun Yatu, Reuel Dakung and Robin Bell
PART III
ETHICS AND GOVERNANCE OF ARTIFICIAL
INTELLIGENCE IN ENTREPRENEURSHIP
11 Chess.com: use of artificial intelligence in playing
chess and ensuring fair play 169
Baris Parkan and Faisal Khwaileh
12 Labbaik VR: innovating at the intersection of faith,
technology, and entrepreneurship 182
Hasibe Aysan
13 Replika: selling artificial connection - ethical
implications of the service model 193
James Frederick Green and Ria Wiid
14 Aave-Gauntlet: the dependent decentralisation
paradox in artificial intelligence adoption within
decentralised autonomous organisations 206
Luca Sabia, Kaddijatou Manneh and Esin Yoruk
15 Aclima: digital innovation with speed and safety for
green business building at scale 222
Joachim Timlon
PART IV CASE STUDY ANALYSIS
16 Preparing your case study analysis 233
Scott Andrews
Foreword xvii
Introduction 1
1 Entrepreneurship and artificial intelligence 2
Robin Bell and Scott Andrews
PART I APPLICATION AND IMPLICATIONS OF
ARTIFICIAL INTELLIGENCE IN ENTREPRENEURSHIP
2 Keyboard Co.: AI enabling expressive digital
communications 10
Robin Bell
3 Alibaba.com: running ahead and leaving the rest behind 24
Joachim Timlon
4 LC Waikiki's AI-powered personalization journey:
balancing open innovation 31
Kutay Guenestepe and Deniz Tuncalp
5 Arthur Technologies: AI-driven virtual reality
collaboration in Brazil 50
Evaristo Doria and Christoph Fleischmann
6 ND Construction Limited: the impact of artificial
intelligence on project management and the project
management lifecycle in Nigeria 68
Vessela Warren, Eseoghene Barbara Fakoya-
Smith and Robin Bell
PART II BARRIERS, CHALLENGES, AND
OPPORTUNITIES OF IMPLEMENTING
ARTIFICIAL INTELLIGENCE WITHIN
ENTREPRENEURSHIP
7 NextTel: generative artificial intelligence driven
digital transformation in requirements engineering 90
Thorsten Schrameyer
8 Miele & Cie. KG: leveraging generative artificial
intelligence in research and development for
innovative product development 112
Elisabeth Grashoff
9 dormakaba: integrating artificial intelligence into
access control systems for enhanced security and
efficiency 137
Luca Moheb, Andreas Robbert, Robin Bell and
Scott Andrews
10 Transformative potential of artificial intelligence in
fostering inclusive entrepreneurship in sub-Saharan
Africa 154
Lemun Yatu, Reuel Dakung and Robin Bell
PART III
ETHICS AND GOVERNANCE OF ARTIFICIAL
INTELLIGENCE IN ENTREPRENEURSHIP
11 Chess.com: use of artificial intelligence in playing
chess and ensuring fair play 169
Baris Parkan and Faisal Khwaileh
12 Labbaik VR: innovating at the intersection of faith,
technology, and entrepreneurship 182
Hasibe Aysan
13 Replika: selling artificial connection - ethical
implications of the service model 193
James Frederick Green and Ria Wiid
14 Aave-Gauntlet: the dependent decentralisation
paradox in artificial intelligence adoption within
decentralised autonomous organisations 206
Luca Sabia, Kaddijatou Manneh and Esin Yoruk
15 Aclima: digital innovation with speed and safety for
green business building at scale 222
Joachim Timlon
PART IV CASE STUDY ANALYSIS
16 Preparing your case study analysis 233
Scott Andrews