Introduction to Advertising & Promotion
An Intergrated Marketing Communication Perspective Presentation TB
4th Edition
Published on 1. November 1997
Book
Paperback/Softback
978-0-256-24174-7 (ISBN)
More details
Edition
4th edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 208 mm
Width: 277 mm
Weight
930 gr
ISBN-13
978-0-256-24174-7 (9780256241747)
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Schweitzer Classification