Introduction to Advertising and Promotion
An Integrated Marketing Communications Perspective
2nd Edition
Published on 5. February 1993
Book
Hardback
978-0-256-10825-5 (ISBN)
More details
Edition
2nd edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Longman
Target group
College/higher education
Illustrations
illustrations (some colour)
Dimensions
Height: 279 mm
Width: 222 mm
Weight
1860 gr
ISBN-13
978-0-256-10825-5 (9780256108255)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
01/1995
3rd Edition
Irwin Professional Publishing
€75.63
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