Introduction to Advertising and Promotion
An Integrated Marketing Communications Perspective
Published on 31. January 1999
Book
Paperback/Softback
978-0-07-116088-9 (ISBN)
More details
Edition
International 2 Revised ed
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 230 mm
Weight
1700 gr
ISBN-13
978-0-07-116088-9 (9780071160889)
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Schweitzer Classification