Introduction to Advertising and Promotion Management
Published on 1. March 1990
Book
Paperback/Softback
776 pages
978-0-256-07972-2 (ISBN)
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Adult education
Dimensions
Height: 186 mm
Width: 123 mm
Weight
1873 gr
ISBN-13
978-0-256-07972-2 (9780256079722)
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Schweitzer Classification