Advertising and Promotion
An Integrated Marketing Communications Perspective
7th Edition
Published on 31. October 2007
Book
Hardback
820 pages
978-0-07-310126-2 (ISBN)
More details
Edition
7th ed.
Language
English
Place of publication
United States
Product notice
sewn/stitched
Cloth over boards
Illustrations
Illustrations, unspecified
ISBN-13
978-0-07-310126-2 (9780073101262)
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Schweitzer Classification