Advertising and Promotion
An Integrated Marketing Communications Perspective
5th Edition
Published on 31. December 2001
Book
Hardback
768 pages
978-0-07-231445-8 (ISBN)
More details
Edition
5th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 273 mm
Width: 216 mm
Thickness: 32 mm
Weight
2050 gr
ISBN-13
978-0-07-231445-8 (9780072314458)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
George E. Belch | Michael A. Belch
Introduction to Advertising and Promotion
An Integrated Marketing Communications Perspective
Book
10/1997
4th Edition
Irwin Professional Publishing
€111.59
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