Advertising and Promotion
An Integrated Marketing Communications Perspective
Published in June 2003
Book
Paperback/Softback
864 pages
978-0-07-124043-7 (ISBN)
More details
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 221 mm
Width: 221 mm
ISBN-13
978-0-07-124043-7 (9780071240437)
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Schweitzer Classification