Advertising and Promotion
An Integrated Marketing Communications Perspective
6th Edition
Published on 1. June 2003
Book
Paperback/Softback
864 pages
978-0-07-121438-4 (ISBN)
More details
Edition
6th Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Illustrations
col. Illustrations
Dimensions
Width: 220 mm
ISBN-13
978-0-07-121438-4 (9780071214384)
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Schweitzer Classification