Advertising and Promotion
An Integrated Marketing-Communications Approach
5th Edition
Published on 1. November 2000
Book
Paperback/Softback
978-0-07-118026-9 (ISBN)
More details
Series
Edition
5th edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
illustrations (chiefly colour) facsimiles (chiefly colour), portraits (chiefly colour)
Weight
2080 gr
ISBN-13
978-0-07-118026-9 (9780071180269)
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Schweitzer Classification