
Advertising and Promotion with Connect Plus Access Code
An Integrated Marketing Communications Perspective
Irwin/McGraw-Hill (Publisher)
10th Edition
Published on 25. April 2014
Book
Hardback
978-1-259-28253-9 (ISBN)
More details
Edition
10th ed.
Language
English
Place of publication
United States
Product notice
sewn/stitched
Paper over boards
Dimensions
Height: 284 mm
Width: 222 mm
Thickness: 38 mm
Weight
1855 gr
ISBN-13
978-1-259-28253-9 (9781259282539)
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Schweitzer Classification