
Economics for Business
McGraw Hill Higher Education (Publisher)
3rd Edition
Published on 16. November 2009
Book
Paperback/Softback
560 pages
978-0-07-712473-1 (ISBN)
Description
Economics for Business, 3rd edition, is an essential introduction to economics, tailor-made for business students. The text demonstrates the relevance of applying economics principles to solve business problems, using a unique business first approach. Key economic theories are clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life. The pedagogy allows students to consolidate their learning and equips them with the economic tools to confront real business situations.
More details
Edition
3rd edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 264 mm
Width: 195 mm
Thickness: 18 mm
Weight
1 gr
ISBN-13
978-0-07-712473-1 (9780077124731)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
David Begg is Principal of the Tanaka Business School at Imperial College London. He has been a Research Fellow of the Centre for Economic Policy Research (a network of leading European economists) since its inception in 1984. David's research focuses mainly on monetary policy, exchange rates, monetary union, and economic transition. He is a Research Fellow of the Centre for Economic Policy Research. He co-authored several of the CEPR annual reports in the series he helped found: Monitoring the European Central Bank, and Monitoring European Integration. The 1997 MEI Report, EMU: Getting the Endgame Right, changed the policy that the European Union adopted to launch the euro in 1999. He was also founding Managing Editor of Economic Policy, now an official journal of the European Economic Association.
Content
Section 1: Introduction
1. Economics for Business
Section 2: Understanding Markets
2. Consumers in the market place
3. Firms in the market place
4. Markets in action
Section 3: Competition and Profitability
5. Market structure and firm performance
6. Strategic Rivalry
7. Growth strategies
8. Governing business
Section 4: Domestic Macroeconomics
9. Introduction to the Macroeconomy
10. Measuring macroeconomic variables and policy issues
11. Expenditure and Fiscal Policy
12. Money, Banking and Interest
13. Inflation, output and economic policy
14. Supply side policies and economic growth
Section 5: Global Economics
15. Exchange rates and the balance of payments
16. Globalization
1. Economics for Business
Section 2: Understanding Markets
2. Consumers in the market place
3. Firms in the market place
4. Markets in action
Section 3: Competition and Profitability
5. Market structure and firm performance
6. Strategic Rivalry
7. Growth strategies
8. Governing business
Section 4: Domestic Macroeconomics
9. Introduction to the Macroeconomy
10. Measuring macroeconomic variables and policy issues
11. Expenditure and Fiscal Policy
12. Money, Banking and Interest
13. Inflation, output and economic policy
14. Supply side policies and economic growth
Section 5: Global Economics
15. Exchange rates and the balance of payments
16. Globalization