Selling the Invisible

You have a unique marketing challenge. You can't touch, hear, or see your company's most important products - services. How do you sell them, develop them and make your business grow? Discover the secrets to Selling the Invisible in this first book to address the millions of people who work in "service economy." Harry Beckwith's 25 years of experience have resulted in this invaluable treasury of hundreds of quick, practical and easy-to-remember strategies which will help you to master this crucial branch of marketing.