Audience Responses To Media Diversification
Coping With Plenty
Published on 1. April 1989
Book
Hardback
394 pages
978-0-8058-0229-0 (ISBN)
Description
First published in 1989. This volume holds a collection of papers to support a project looking at media content in the 1980s and the anticipation of audience behaviours. Some where presented at the conference of the World Association for Public Opinion Research in Montreux, Switzerland in 1987.
Reviews / Votes
"All of the chapters offer very useful data and insights on audience uses and media penetration....a very solid and informative volume of results and insights on the topic, how audiences respond to increasing diversity in broadcast television, cable television and VCRs."-International Journal of Public Opinion Research
"...a thought-provoking contribution to a new media literature..."
-Journal of Broadcasting & Electronic Media
"Becker and Schoenbach have laid an excellent foundation, which I recommend to anyone with an interest in television and horizons wider than his or her country."
-Journal of Communication
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
Taylor & Francis Inc
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
Weight
890 gr
ISBN-13
978-0-8058-0229-0 (9780805802290)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
10/2013
1st Edition
Routledge
€44.99
Available for download
E-Book
10/2013
1st Edition
Routledge
€44.99
Available for download
Book
12/2011
1st Edition
Routledge
€52.20
Shipment within 15-20 days
Persons
Lee B. Becker The Ohio State University, Klaus Schoenbach Academy for Music and Theater, Hannover.
Content
Contents: L.B. Becker, K. Schoenbach, When Media Content Diversifies: Anticipating Audience Behaviors. F. Olderaan, N. Jankowski, The Netherlands: The Cable Replaces the Antenna. R. Bouillin-Dartevelle, Belgium: Language Division Internationalized. B. Gunter, The UK: Measured Expansion on a Variety of Fronts. J.M. Wober, The UK: The Constancy of Audience Behavior. U. Johnsson-Smaradgi, Sweden: Opening the Doors--Cautiously. H. Bonfadelli, W. Haettenschwiler, Switzerland: A Multilingual Culture Tries to Keep Its Identity. I. Pailliart, France: Experimenting with Pay TV and Viewdata. E. Noelle-Neumann, R. Schulz, Federal Republic of Germany: Social Experimentation with Cable and Commercial Television. A. Kutteroff, B. Pfetsch, K. Schoenbach, Federal Republic of Germany: Developing the Entertainment Option. P. Martini, G. Mazzoleni, Italy: A Broadcast Explosion. R.W. Blood, Australia: Hollywood Goes Down Under and Out Back. G. Lealand, New Zealand: The VCR Is the Only Alternative. L.B. Becker, P.J. Creedon, R.W. Blood, E.S. Fredin, United States: Cable Eases Its Way into the Household. V.M. Sparkes, J.P. Delbel, United States: Changing Perceptions of Television. K. Schoenbach, L.B. Becker, The Audience Copes with Plenty: Patterns of Reactions to Media Changes.