Spiral Dynamics

The world of business is undergoing a period of profound transition and managers worldwide are constantly seeking new trends and patterns. This volume introduces a new model for plotting the enormous economic and commercial shifts that are making contemporary business practice so complex and apparently fragmented. Beck and Cowan take the spiral as a basis of this new model. Focusing specifically on cutting-edge leadership, management systems, processes, procedures and techniques they synthesize changes such as: increasing cultural diversity; powerful new social responsibility initiatives; the demands for environmentally-responsible business programmes; and the arrival of a truly global marketplace. This is a book designed for managers and leaders who are planning for success in the business world of the 21st century.