Practical Web Analytics for User Experience
How Analytics Can Help You Understand Your Users
Published on 14. August 2013
Book
Paperback/Softback
256 pages
978-0-12-404619-1 (ISBN)
Description
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.
Reviews / Votes
"...the book is [a] manual, albeit an excellent constructed manual, for anyone looking to learn about Google Analytics... The book in turn will help you learn how to use Web Analytics data... All in all a good book to have, especially if you are a freelancer looking to expand his/her service portfolio." --Actual Insights blog, October 26, 2013"User experience designer Beasley explains to fellow practitioners how they can add web analytics to their tool kit and have an additional source of data about users." --Reference & Research Book News, October 2013
More details
Language
English
Place of publication
San Francisco
United States
Publishing group
Elsevier Science & Technology
Target group
Professional and scholarly
UX professionals (UX designers, usability engineers, usability architects, usability researchers, UX managers)<b>Secondary:</b> Graduate level students in a human-computer interaction, usability, or related program.
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Approx. 175 illustrations (175 in full color)
Dimensions
Height: 233 mm
Width: 189 mm
Thickness: 17 mm
Weight
538 gr
ISBN-13
978-0-12-404619-1 (9780124046191)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Michael Beasley
Practical Web Analytics for User Experience
How Analytics Can Help You Understand Your Users
E-Book
06/2013
Morgan Kaufmann
€34.95
Available for download
Person
Michael Beasley is a user experience designer at ITHAKA and has eight years of experience in usability testing, user interface design, and web analytics. Previously, he was the measurement team lead at Pure Visibility, where he fused web analytics with traditional user experience activities to better answer clients' questions about their customers. Mike earned his MSI degree in human-computer interaction at the University of Michigan School of Information and was active for several years on the board of the Michigan chapter of the User Experience Professionals' Association. Mike has written articles for User Experience magazine and has given talks and workshops on web analytics geared toward user experience professionals.
Content
Chapter 1 IntroductionChapter 2 Analysis ProcessChapter 3 How it WorksChapter 4 GoalsChapter 5 Visitor AnalysisChapter 6 Traffic AnalysisChapter 7 How People Use ContentChapter 8 Clickpath AnalysisChapter 9 SegmentationChapter 10 Putting it TogetherChapter 11 TestingChapter 12 Measuring Behavior within PagesChapter 13 AB TestingChapter 14 ProfilesChapter 15 CultureChapter 16 Conclusion