Dojo Dynamics
Essential Marketing Principles for Martial Arts Schools
Published on 1. December 2008
Book
Paperback/Softback
200 pages
978-0-89750-169-9 (ISBN)
Description
Based on three decades of international experience, this valuable guidebook explains the logistics of establishing a profitable martial arts enterprise. Filled with illustrative examples and anecdotes from successful entrepreneurs in the field, it contains sound advice on marketing strategies, promotional efforts, and product development. Penned by the promoter of the popular Karate College summer camp, this accessible reference provides a clear and comprehensive road to creating a business that thrives.
More details
Language
English
Place of publication
Santa Clarita, CA
United States
Product notice
Paperback (trade)
Illustrations
Illustrations
Dimensions
Height: 228 mm
Width: 149 mm
Thickness: 12 mm
Weight
243 gr
ISBN-13
978-0-89750-169-9 (9780897501699)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Jerry Beasley, EdD, is head of the martial arts curriculum and a professor of exercise, sports, and health education at Radford University in Virginia. A career martial artist, he holds black belts in five styles including an eighth dan from former world kickboxing champion, Joe Lewis. He is founder of the Aikia World International Network, which has certified more than 1,100 black belts. He has been named a Black Belt magazine Instructor of the Year and is the author of JKD: High-Risk Sparring and Mastering Karate. He lives in Christiansburg, Virginia.