Marketing: Principles and Perspectives
3rd Edition
Book
Hardback
978-0-07-232297-2 (ISBN)
More details
Edition
3rd edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Weight
1270 gr
ISBN-13
978-0-07-232297-2 (9780072322972)
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Schweitzer Classification