Marketing: Principles and Perspectives
Published on 1. October 1994
Book
Paperback/Softback
800 pages
978-0-07-114924-2 (ISBN)
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
glossary
ISBN-13
978-0-07-114924-2 (9780071149242)
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Schweitzer Classification