International Management

Part 1 Text: the internationalisation process - the global business environment; the world of international trade; managing export operations; global sourcing strategy; R&D, manufacturing and marketing interfaces; licensing; the design and management of international joint ventures; international strategy formulation; the impact of globalisation on the organisation of activities; the evolving multinational; the global manager; political risk - managing government intervention. the global leader. Part 2 Cases in internationalization: Leo Electron Microscopy Ltd.; A Zeiss-Leica Cooperation; Kenny Rogers Roasters in China (A); Palliser Furniture Limited; Neilson International in Mexico; Selkirk Group in Asia; Russki Adventures; Samsung China - the introduction of colour TV; Cameron Auto Parts (A) - revised; Hush Puppies Chile; Technophar in Vietnam; Nora-Sakari - a proposed joint venture in Malaysia; Mercedes comes to Alabama; where have you been? an exercise to asses your exposure to the rest of the world's peoples; HAM Beverage; Wil-Mor Technologies, Inc. Part 3 Multinational management: Matra-Ericsson Telecommunications 1990; Toppan Moore; Black & Decker - eastern hemisphere and the ADP initiative (A); Global Enterprises, Inc.; Honeywell Inc., and Global Research and Development; Hilti Corporation (A); Bristol Compressors, Asia-Pacific; Matsushita, Electric Industrial Ltd; Europe - sales and marketing, 1994; DSL de Mexico S.A. de C.V. (A); Larson in Nigeria - 1994; Mabuchi Motor Co., Ltd.; Scotch-Brite (3M); Enron Development Corporation; crisis at Renault -the Vilvoorde plant closing (A); the Brent Spar platform controversy; Sicom GmbH and CD piracy.