
CIM Revision Cards Managing Marketing Performance
Managing Marketing Performance
Karen Beamish(Author)
Butterworth-Heinemann (Publisher)
2nd Edition
Published on 28. February 2008
Book
Hardback
140 pages
978-0-7506-8643-3 (ISBN)
Description
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
More details
Edition
2nd edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional Practice & Development
Dimensions
Height: 107 mm
Width: 150 mm
Weight
180 gr
ISBN-13
978-0-7506-8643-3 (9780750686433)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Karen Beamish
CIM Revision Cards Managing Marketing Performance
E-Book
05/2010
2nd Edition
Routledge
€31.49
Available for download

Karen Beamish
CIM Revision Cards Managing Marketing Performance
E-Book
05/2010
2nd Edition
Routledge
€31.49
Available for download
Previous edition

marketing Knowledge
Managing Marketing Performance
Book
10/2005
Butterworth-Heinemann
€9.89
Article exhausted; check for reprint
Person
Douglas F. Morgan, Kent S. Robinson, Dennis Strachota, James A. Hough
Content
Preface; Creating the organizational contant for effective implementational of stategy-teams; Organizational culture; Planning and implementing change; Stategic marketing managers' role; Implementing business strategy through marketing activities 1; Implementing business strategy through marketing activies 2; Quality and project management; Innovation and managing external resources; Measurement, evaluation and control; Appendices, Index