State and Federal Regulation of National Advertising
Published on 1. July 1993
Book
Hardback
116 pages
978-0-8447-3825-3 (ISBN)
Description
This study of the appropriate regulatory principles to apply to business communication with consumers focuses on the Federal Trade Commission as the primary federal regulator.
More details
Series
Language
English
Place of publication
Washington DC
United States
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 236 mm
Width: 156 mm
Thickness: 17 mm
Weight
413 gr
ISBN-13
978-0-8447-3825-3 (9780844738253)
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Schweitzer Classification