Screen Wars
Win the Battle for Attention with Convergent TV
Published on 21. May 2024
Book
Hardback
176 pages
979-8-9902298-0-8 (ISBN)
Description
Screen Wars is the ultimate guide to future-proof video advertising techniques that maximize your ad spend and visibility across multiple screens.
More details
Language
English
Product notice
sewn/stitched
Cloth over boards
With dust jacket
Dimensions
Height: 222 mm
Width: 145 mm
Thickness: 15 mm
Weight
480 gr
ISBN-13
979-8-9902298-0-8 (9798990229808)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Michael Beach is the CEO of Cross Screen Media, a marketing analytics and software company empowering marketers to plan, activate, and measure effective video advertising at the local level. He has worked in the convergent TV space for more than a decade with experience as an ad tech founder/CEO, investor, media agency founder, and marketing executive.