Current Issues in Business Management 2024
Published on 23. December 2025
Book
Paperback/Softback
194 pages
978-3-631-93848-5 (ISBN)
Description
Rapid technological progress, shifting global markets, and a growing focus on sustainability are driving transformative changes in today's business and institutional landscapes. This edited volume brings together current research on key topics such as artificial intelligence, blockchain, virtual teams, and responsible financial models. Drawing on real-world examples, the contributors illustrate how innovative technologies can be harnessed to optimize business processes, implement fair pricing strategies, and protect public goods in a sustainable manner. At the same time, they examine organizational hurdles and highlight emerging social opportunities-offering essential insights and inspiration for decision-makers in both industry and academia.
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Persons
Ela Sibel Bayrak Meydanoglu is a Professor at the Turkish-German University. She studied in Istanbul and completed her doctorate in Lüneburg. Her research focuses on digital transformation and innovation management.
Rıza Öztürk is a Professor and Dean at Bielefeld University of Applied Sciences. He studied in Bielefeld, where he also earned his doctorate. His research interests include econometric models, mobile marketing, and ethnomarketing.
Dilek Zamantili Nayir is a Professor at the Turkish-German University. She studied in Istanbul and obtained her doctorate there. Her main areas of research are international and intercultural management.
Müge Klein is a Professor at the Turkish-German University. She studied in Vienna and completed her doctorate in Karlsruhe. Her research focuses on digital transformation and QR code marketing.