
Managerial Economics & Business Strategy w/Data Disk Package
Michael Baye(Author)
McGraw-Hill Professional (Publisher)
4th Edition
Published on 16. July 2002
Book
Mixed media product
978-0-07-121282-3 (ISBN)
Description
Baye's Managerial Economics and Business Strategy is one of the most successful managerial economics textbooks. It is the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the fourth edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of frontier research in his new chapter on Advanced Topics. The Fourth Edition also offers completely new problem material, data, and much more.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 239 mm
Width: 191 mm
Thickness: 25 mm
Weight
1043 gr
ISBN-13
978-0-07-121282-3 (9780071212823)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Michael R. Baye
Managerial Economics and Business Strategy
Book
08/1999
McGraw Hill Higher Education
€45.99
Article exhausted; check for reprint
Person
Michael R. Baye. University of Indiana
Content
1The Fundamentals of Managerial Economics2Market Forces: Demand and Supply3Quantitative Demand Analysis4The Theory of Individual Behavior5The Production Process and Costs6The Organization of the Firm7The Nature of Industry8Managing in Competitive, Monopolistic, andMonopolistically Competitive Markets9Basic Oligopoly Models10Game Theory: Inside Oligopoly11Pricing Strategies for Firms with Market Power12The Economics of Information13NEW! Advanced Topics in Business Strategy14A Manager's Guide to Government in the Marketplace