Managerial Economics and Business Strategy
4th Edition
Published on 1. June 2002
Book
Mixed media product
978-0-07-281863-5 (ISBN)
Description
Baye's "Managerial Economics and Business Strategy" is one of the best-selling managerial economics textbooks. It is the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the fourth edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of frontier research in his new chapter on advanced topics. The Fourth Edition also offers completely new problem material, data, and much more.
More details
Edition
4th Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 238 mm
Width: 190 mm
Thickness: 25 mm
Weight
1043 gr
ISBN-13
978-0-07-281863-5 (9780072818635)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
1 The Fundamentals of Managerial Economics 2 Market Forces: Demand and Supply 3 Quantitative Demand Analysis 4 The Theory of Individual Behavior 5 The Production Process and Costs 6 The Organization of the Firm 7 The Nature of Industry 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets 9 Basic Oligopoly Models 10 Game Theory: Inside Oligopoly 11 Pricing Strategies for Firms with Market Power 12 The Economics of Information 13 NEW! Advanced Topics in Business Strategy 14 A Manager's Guide to Government in the Marketplace