Managerial Economics and Business Strategy
3rd Edition
Book
Mixed media product
608 pages
978-0-07-228917-6 (ISBN)
Description
Emphasizing economic tools for real world managerial applications, this work is aimed at students of managerial economics and those running courses on this topic who want to integrate calculus into their instruction.
More details
Edition
3rd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
ISBN-13
978-0-07-228917-6 (9780072289176)
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Schweitzer Classification
Person
Content
The fundamentals of managerial economics; market forces - demand and supply; quantitative demand analysis; thetheory of individual behaviour; the production process and costs; the organization of the firm; the nature of industry; managing in competitive, monopolistic and monopolistically competitive markets; basic oligopoly; pricing strategies for firms with market power; the economics of information; a manager's guide to government in the marketplace.