Managerial Economics and Business Strategy
3rd Edition
Book
Paperback/Softback
608 pages
978-0-07-116933-2 (ISBN)
Description
This text highlights modern economic tools for real world managerial applications and blends tools from intermediate micro, industrial organization, and game theory.
More details
Edition
3rd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
ISBN-13
978-0-07-116933-2 (9780071169332)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
Content
The fundamentals of managerial economics; market forces - demand and supply; quantitative demand analysis; thetheory of individual behaviour; the production process and costs; the organization of the firm; the nature of industry; managing in competitive, monopolistic and monopolistically competitive markets; basic oligopoly; pricing strategies for firms with market power; the economics of information; a manager's guide to government in the marketplace.