Management
Function and Strategy
Irwin Professional Publishing
2nd Edition
Published on 1. January 1993
Book
Hardback
752 pages
978-0-256-10020-4 (ISBN)
Description
This text is organized around four modern themes: cost, quality, speed and innovation. Topics include NAFTA, European unification, strategic alliances and the MBA Enterprise Corps. This edition contains a greater focus on entrepreneurship and small businesses, and includes experimental exercises.
More details
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 260 mm
ISBN-13
978-0-256-10020-4 (9780256100204)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Content
Part 1 Foundations of management: managers and organizations; the evolution of management; the external environment; managerial decision making. Part 2 Planning and strategy: planning and strategic management; ethics; corporate social responsibility; managing in our natural environment; international management; managing new ventures. Part 3 Organizing and staffing; organization structure; the responsive organization; human resources management; managing the diverse work force. Part 4 Leading: leadership; motivating for performance; managing teams; communicating. Part 5 Control and change: organizational control; operations management; managing technology and innovation; becoming world class.