How to Market Your Library Service Effectively
Published on 1. December 1998
Book
Paperback/Softback
60 pages
978-0-85142-396-8 (ISBN)
Description
Marketing is acknowledged as a vital part of the information professional's skills toolkit. This successful guide aims to support those who are beginning to market their services for the first time, and offer some more advanced techniques for those who are looking to consolidate their achievements.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 229 mm
Width: 156 mm
ISBN-13
978-0-85142-396-8 (9780851423968)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Helen Coote
How to Market Your Library Service Effectively
Book
12/1994
Aslib
€35.48
Article exhausted; check for reprint
Content
Markting myths; marketing is advertising and selling; the customer is always right; librarians don't sell things; marketing is the marketing department's business; a library service is free - marketing is all about profit; what is marketing?; key elements of a marketing strategy; customers; competition; market research; positioning your library in the marketplace; corporate identity; setting objectives; the four Ps; difference between services and products; advertising; posters; newsletters; brochures; press releases; open sessions; case studies.